Alan Jackson Serves Up Something New!

Alan Jackson is proud to announce the June 25 opening of a completely new experience for his fans and the hundreds-of-thousands of country music lovers who visit Nashville every year – the new Alan Jackson’s Silverbelly Whiskey Distillery and Museum in downtown Music City.

The dual-themed facility – located at 121 3rd Avenue South – provides visitors with multiple ways to immerse themselves in Jackson’s storied career, celebrating his music that’s become part of the soundtrack of their lives…while also quenching their honky-tonk tastes with his Silverbelly Whiskey in an interactive setting that’s never before been available.

The Silverbelly Whiskey Distillery will give visitors a first-of-its-kind experience. Never before have people been able to sip whiskey while touring a country music icon's own museum just steps from Broadway. Alan’s Silverbelly Whiskey will go from “barrel to bottle” at the new facility, giving visitors a firsthand view as the premium spirit is blended, proofed, bottled and labelled onsite. Whiskey flights, cocktails, bottles for sale, and even a “bottle your own” experience are on tap…not to mention live music.

With extensive displays and memorabilia, the Alan Jackson Museum is all about “The Music, The Stories, The Legacy” that define the Country Music Hall of Fame member’s life and career. Visitors will relive his journey from rural Newnan, Georgia to concert stages in such far-reaching places as Australia, Europe and South America…see how a paper sack full of cassettes and songs took him to the Songwriters Hall of Fame…and be reminded how a self-professed “singer of simple songs” captured a nation’s emotions in the wake of unspeakable tragedy.

“For over four decades, Alan has had an amazing career where his music has told stories of his life, creating the foundation of the legacy that we’re excited to share with his fans,” notes Jackson’s longtime manager Debbie Doebler. “We’re proud to be creating a new way for Alan and his music to be part of all that Nashville offers to residents and visitors alike, day-in and day-out.”

“We couldn't be more excited to bring Alan Jackson’s local, Tennessee-made Silverbelly Whiskey to downtown Nashville,” says Silverbelly CEO Robbie Goldsmith. “This is a truly unique setting and opportunity for people to get into the ‘spirit’ of what country music and Music City are all about.”

Tickets to the museum can be purchased in advance by visiting the new website, alanjacksonmuseum.com.

Jackson – one of the most successful and respected singer-songwriters in music – is more than familiar to Nashville locals and tourists alike. AJ’s Good Time Bar – a four-story honky-tonk in the heart of downtown featuring daily live music and a rooftop view – is celebrating a decade in operation this year. The venue set the bar for the many celebrity establishments in the city as the first – and still the only solely-owned – artist bar on Broadway.

The news comes as Jackson prepares to put the wraps on his multi-decade touring career with a final full-length concert performance June 27 at Nashville’s Nissan Stadium, home of the Tennessee Titans. An all-star lineup of artists will join Jackson to celebrate his career and legacy at the event, presented by Edward Jones and Silverbelly.