11/04/2009

ALAN JACKSON WILL MEET FANS IN DOWNTOWN NASHVILLE CMA WEEK

ALAN JACKSON WILL MEET FANS IN DOWNTOWN NASHVILLE CMA WEEK
Cracker Barrel constructs a “pop-up” store that will feature the Alan Jackson Collection;  
store is dedicated to country music and lifestyle merchandise

LEBANON, Tenn. – (November 4, 2009) –  Country music fans coming to Nashville during CMA Week will have the opportunity to meet Alan Jackson at a new attraction – a temporary Cracker Barrel Old Country Store® retail shop right in the middle of downtown, at lst & Broadway.  This one-week-only attraction, open November 7th – l2th (see hours below), will be dedicated to country music and the lifestyle its fans enjoy, and feature the newly released Alan Jackson Collection.  The highlight of the week will be an in-store appearance by superstar Alan Jackson on Tuesday, November l0, 9:00 a.m. – 11:00 a.m.

When guests visit this “pop-up” store, they will enjoy the same Cracker Barrel hospitality they have come to expect from the popular restaurant concept, just without the biscuits. “We wanted to create something special for country music fans right in the heart of downtown Nashville to help celebrate CMA Week,” said Cracker Barrel’s Vice President of Marketing Peter Keiser. “Building a temporary store that features all 40+ items in The Alan Jackson Collection, as well as other Cracker Barrel retail merchandise related to music and our branded food products, is a good way to provide some extra excitement during CMA Week, a very special time for country music fans.” Keiser added, “While we couldn’t build a whole kitchen in this temporary store, we invite fans to also come on over to one of the many other Cracker Barrel restaurants in the Nashville area for some good country cookin’.”

Alan Jackson has an international reputation built up over twenty years of performing and recording, but he rarely makes public appearances like this, preferring to spend his off-stage time privately with his family. He decided to meet up with fans at this special Cracker Barrel location because he believes in the quality of this merchandise collection and because he likes the food at Cracker Barrel himself!  “I grew up in the South, so Cracker Barrel has been a part of my family since I was a young man,” says Alan Jackson.  “I was really flattered when they came to me with the idea of working together to create a collection for their country store, and I’ve been very impressed with the variety and quality of the items that we have put together. I think my fans and their families will appreciate everything in the collection.”

THE CRACKER BARREL ‘POP UP’ OLD COUNTRY STORE - HOURS
101 Broadway, Nashville, TN
SATURDAY, NOVEMBER 7        11:00am-7:00pm
SUNDAY, NOVEMBER 8         12:00pm-6:00pm
MONDAY, NOVEMBER 9         11:00am-6:00pm
TUESDAY, NOVEMBER 10          6:00am-6:00pm (Alan Jackson 9:00-ll:00am)
(Starting at 6:00 AM, fans who purchase an item from The Alan Jackson Collection will be able to get numbered tickets for a place in the autograph line. Tickets will be available on a first-come, first-served basis.  Alan Jackson will meet as many fans as possible during the time period and will autograph merchandise from The Alan Jackson Collection)
WEDNESDAY, NOVEMBER 11    11:00am-6:00pm
THURSDAY, NOVEMBER  12      11:00am-6:00pm  

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