10/21/2009

CRACKER BARREL ANNOUNCES: THE ALAN JACKSON COLLECTION

Cracker Barrel Old Country Store® will take an important step forward with its music merchandising  program with the introduction of The Alan Jackson Collection, a 40+ piece assortment of lifestyle items created in conjunction with megastar Alan Jackson and available only at Cracker Barrel beginning November 2.

The Alan Jackson Collection features menswear and womenswear, food items, collectibles, an Alan Jackson Signature Rocker and other exclusive items including a CD.  SONGS OF LOVE AND HEARTACHE includes two previously unreleased songs, “That’s What I’d Be Like Without You,” and “Nothing Sure Looked Good On You,” as well as 10 other songs, including such hits as “Here in the Real World,” “Livin On Love,” and “Remember When.”  

The Alan Jackson Collection is the first time Cracker Barrel has developed a complete line of merchandise around a star.  Jackson was completely involved in the creation of the collection. He personally reviewed and approved all 40+ items and advised Cracker Barrel on what he thought might appeal to his fans. The collection is truly a reflection of his personal lifestyle centered on country heritage and family connections. The country music singer and songwriter is well-known for his songs that tell of universal truths by recounting honest, individual stories that resonate for many people as if they were their own tales. That same attention to detail is apparent in every item in this collection.   

“I grew up in the South, so Cracker Barrel has been a part of my family since I was a young man,” says Alan Jackson.  “I was really flattered when they came to me with the idea of working together to create a collection for their country store, and I’ve been very impressed with the variety and quality of the items that we have put together. I think my fans and their families will appreciate everything in the collection.”

At the centerpiece of The Alan Jackson Collection is the exclusive Alan Jackson Signature Rocker, a piece of fine quality furniture. Reflecting the earth tones that Alan favors, this solid hardwood rocker is made of Dutch Spruce logs harvested in Maine and hand-assembled in Tennessee. The Danish Walnut finish offers warmth to a room’s décor. The Alan Jackson Signature Rocker has oversized posts for durability and is nailed and glued at the joints for extra strength. Alan’s authentic signature is engraved in the headrest. Each rocker is numbered as part of a limited edition of 1,700.

The Alan Jackson Collection also includes many functional, stylish items such as mugs, candles and decorative throws to warm the different rooms in a home and for all the people in the family. The collection includes jewelry, shirts, and hats that have been crafted out of materials favored by Alan such as suede, leather, and cotton. All items have been designed to meet Alan’s personal taste, and his requirement for high quality standards and good, old-fashioned comfort!

“Cracker Barrel has been focused for several years on providing our guests with great musical offerings that they can get only at our stores and this expansion into a complete, high quality, exclusive line of merchandise associated with Alan Jackson’s lifestyle is a great next step,” says Peter Keiser, Cracker Barrel’s Vice President of Marketing.  “The Alan Jackson Collection is a good way for Cracker Barrel to connect with our guests, and for our guests to connect with Alan.”

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