02/19/2010

It's Just That Way Video debuts Monday

 

ALAN JACKSON'S 'IT'S JUST THAT WAY' VIDEO DEBUTS NEXT MONDAY

 

DAUGHTER MATTIE CREATED THE TREATMENT  FOR THE FIRST SINGLE FROM FREIGHT TRAIN

 

 

“It's Just That Way”, the first video from Alan Jackson's March 30th album FREIGHT TRAIN, will make its world  premier Monday, February 22.  The video was filmed at an old antebellum farmhouse in Spring Hill, TN and at various locations in Tampa, FL, and directed by the award-winning Roman White.  The charming and whimsical story depicted in the video was written by Jackson's oldest daughter Mattie. “We looked at a lot of treatments, but hers was the best,” says Jackson. “ I was so proud when everyone picked it.”

 

 

“It's Just That Way” was written by Keith Stegall, Vicky McGehee and Kylie Sackley, but, says Jackson, “It's such a beautiful melody,  I wish I'd written it myself.” 

 

Mattie Jackson is a sophomore at the University of Tennessee, Knoxville.  She makes her debut as a journalist in the June issue of Paula Dean Cooking.  “The video depicts a backwards reality, with metaphors of nature's undeniable realities,” she wrote in her treatment.  “And illustrates a love that is as pure and dependable as the sun rising in the sky.” 

 

Mattie might as well have been talking about the 30 year marriage of her parents, and apparently her father feels the same way about “It's Just That Way”.   “It reminds me of Denise, and how we have been together forever.  Sometimes we just look back and think of  where we started and how it all happened and it's just like it was supposed to be,”  he said.

 

Superstar Alan Jackson's l8th album FREIGHT TRAIN, was produced by longtime collaborator Keith Stegall and features 12 songs, 8 of which were written by Jackson. In a moving tribute to the legendary Vern Gosdin, who passed away last year and for whom Jackson has long expressed admiration, Jackson enlisted Lee Ann Womack to record “Till the End,” Gosdin’s 1977 classic duet with Janie Fricke.

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